“The HIPPO is the highest paid person’s opinion. Far too often the hippo’s word is taken as gospel, which creates desperately unhealthy levels of assumption. And assumption is the captain of all cockups.
72% of new products and services fail. Fact. The most common reason? They are not validated properly. Not validated against the business model or validated by mapping directly to the customer needs.
Umi facilitates workshops for problem-solving, innovation and creating and testing prototypes.
Our process is specially designed to capture every piece of creativity, across all stakeholders and forces us to challenge underlying assumptions.
Get in touch with our consultants today and we’ll explore how we can facilitate change in your business.”